A few years ago I read a summary of Guy Kawasaki’s Book Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services.
In the book, he lists these 10 rules for revolutionaries. I never read the book, just the rules.
Here is one of my favorites.
#7. Eat like a bird, poop like an elephant.
At the time, I found this rule quite thought provoking. It meant something to me and motivated me. I think if it and share it often. So, last night this phrase popped into my head again and I decided to look it up and reread it’s definition:
“Birds eat 50% of their body weight per day—which is what revolutionaries should do with information. Don’t rely on market research or ask people how they use products; rather watch how they use products. Once you’ve gathered this information, spread it around—like the elephant.”
Hmm. I don’t remember it like this.
My take on the phrase: Eat like a bird, poop like an elephant was this:
Produce more than you consume.
Wow. How can this happen? What Guy is saying, of course, is to share what you learn. I understood it to mean, learn then produce.
Make something. Work. Sweat. Agonize. Assert your force upon the universe.
Sure you must first consume. The problem is we live in an all consuming culture.
We eat, play, watch, read, listen way too much and then do too little with it. Sad.
Even the act of reading seems so productive and yet, really, it’s just consuming. Nothing wrong with consuming, mind you. But, “what have you done?” has become a very popular question I ask myself.
What have YOU done? What are YOU doing?
Put down fork, controller, book, headphones, mouse, remote. Get up and exert your will upon something. Anything.
Produce or get off the pot.