Where are we headed with all this social media? Fifty years from now when we are all old what will we have? More and more connectivity. More social media platforms to choose from, etc., etc.
Niche (pronounced neesh) is where we are going. More platforms will arrise and fall. Social media varity will become as thick as forums and message boards. That’s all Facebook is – just a fancy shmancy message board.
So Zuck was able to connect us all, but here’s the dealio, we don’t all want to be connected. It’s too much noise. We want our clicker in our hand and we want to surf. If we want to look at photos, we don’t want to see every proud parents pictures of their kids sitting on a Spongbob beanbag. When we want to look at photos, we want to look at a particular subject matter. Guns, tattoos, girls, and all three.
That’s why I like platforms like Instagram. It’s all photos. And you search for photo subject matter you want to look at. So these products tend to attract those that are interested in photos/photography. Sure Google images will provide more photos and better quality. but here’s the downside, Google images provides more photos and worse quality.
We say we want more. But we want better.
After all, we are all niche.