Ah Target. We love your store. We love your home furnishings. We love your build-in little Starbucks.
But more than that, I love that you know if I am pregnant or not. That you’ve developed an index for it. It’s called the Pregnancy Prediction Score. And…you advertise to me accordingly.
Take that Google.
Yes, Target has recently been exposed by Forbes for their amazing data collection and analysis of their customers. That’s you and me.
It seems they record every item you buy. Surprise! They buy lists of what you buy at other stores. They put all that data together and they send you strategic product coupons based on those buying habits.
In this case, they can algorithmically predict if you are pregnant. How? Well, for one Target knows if you ladies start buying unscented hand lotion, that can be an indicator that you are pregnant, right down to the trimester.
It’s a pretty creeptastic read. Kinda makes you feel like you have a target on your back.