When you are a serial brand marketer like me, you find it more of an art than science. What do I mean? Not sure really but it sounded cool.
My latest brand project invloves a very unique brand name created for an online identy for a very unique client.
The Brand: ZIPOP
The Identity: Daddy Blogger
The Client: Me
Today’s lesson: Uncompromising Brand Dominance or UBD.
As I have written before (here), the road to dominance must start with Google. It is important to own your brand name across the web. Yes, I know what your thinking, “dude, you are starting to repeat yourself.” Well, just hear me out. As I have written before (here), the road to dominance must start with Google. It is important to own your brand name across the web. That was a little joke.
Ok, ok let’s get serious now. Let’s get right to it and take Zipop and google it. Here is what you get:
It’s pretty frustrating to chose a freakin cool brand name like Zipop and be able to get the .com (not easy) only to have the smartest arlgorythm in the world (Google) ask you a stupid question like “did you mean Zippo?” Come on. Lame. Who uses lighters anymore? NOBODY smokes anymore except 12 year olds.
However, upon further thought, this is a really good thing! This really means currently Zipop is not dominantly used on the interweb! Cool! It also means it’s wide open for UBD! FTW! And after you get through all the Zippo-ness you wil find Zipop.com is the number 1 search result! Serenity awaits!
All that is standing between me and UBD is Twitter!http://twitter.com/zipop shall be mine, oh yes.
What. The. Heck?
Some Schlub in Russia owns Twitter.com/zipop!? Freak-N-A!
I have known about this for awhile. Doesn’t bother me. I’ve moved on.
As you all know, I have selected a WAY better Twitter username - Zipopwastaken. That’s the thing about branding, you have to know how to deal with adversity.
Who am I kidding…
Brand Serenity has now become Brand Warfare… Make some popcorn, pull up a chair and follow Zipopwastaken. Gonna get ugly.