According to the book Made To Stick by Chip and Dan Heath there are 6 principles that would cause a product, service, story or campaign to be remembered in the minds of consumers.
They are:
1. Simplicy
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
Each is outlined to a satisfactory degree in the book.
Which one(s) is(are) used in this video?
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